While a cold beer might be sitting in the fridge, enjoying a fresh draft at a favorite watering hole just tastes different. Miller High Life appreciates that the total experience makes that spirited moment even more enjoyable. Ready to list to the Soundtrack to the High Life?
Certain brands have a persona or capture a particular vibe. For example, few people would wear shorts to a Michelin Star restaurant. On the opposite spectrum, wearing a cocktail dress to a dive bar can feel a little out of place.
A similar concept applies to the food and beverages served at those establishments. Many beer drinkers prefer to leave the pretentiousness at the curb. A great watering hole does not require perfect ambient lighting or the most pristine furniture. Having a bartender who has your cold beer waiting at the bar shortly after sitting down is far more important.
Miller High Life appreciates that being the Champagne of Beers is about celebrating life, not putting on airs for the celebration. Good times, great people, and a refreshing beverage are best served with a soundtrack that mimics that frivolity.
Beyond the darkened ambiance or the food aroma, it is the sounds that set the tone for a dive bar. Cheers for the game on the television, laughter from the corner table, and the clinking of glasses from behind the bar, all those sounds are the soundtrack to the total experience.
Miller High Life has captured that musical interlude in its version, Dive Bar Sounds. The “first-ever beer-infused vinyl record" made with The Champagne of Beers brings together the cacophony that people know and love.
As Frank Cirone, senior director of marketing for Miller High Life explained, “We’re thrilled to launch The Soundtrack to the High Life, bringing Miller High Life’s celebratory spirit to music fans everywhere. From our innovative beer-infused vinyl to the exciting sponsorship of Teddy Swims’ North American Tour, and partnerships with Touch Tunes and Fender, we’re creating authentic music experiences that welcome fans to live the High Life through the universal language of music. It’s about celebrating those everyday moments where great music and The Champagne of Beers naturally come together.”
The soundtrack include popular favorites like Regular’s Remix, Champagne Nights, and Last Call Symphony. While the crescendo might not coincide with the lights coming on at 2 a.m., but it does capture all those favorite moments.
For anyone who would like to add this record to their collection, the specialty item goes on sale April 10 at 12 p.m. ET. Available for anyone 21 or older, the cost is $18. It will be available for a limited time and more information can be found at millerhighlife.com/divebarsounds.