Limited edition OREO flavors are always an instant hit. From transforming favorite desserts to popping candies that burst with playfulness, there is always another excuse to enjoy the iconic sandwich cookie. OREO’s newest cookie, in collaboration with Selena Gomez, transforms the hottest summer beverage.
Time and again OREO proves that the brand wants to stay on the pulse of the current trends. Whether it is new flavors or product collaborations, there are plenty of new takes on those favorite sandwich cookies.
Earlier this year, OREO stepped into the music world with a special artist collaboration. While musical artists and other pop culture icons have been featured in commercials, this flavor foray showcased the importance of celebrity influenced flavors.
The newest offering, Limited Edition Selena Gomez OREO Cookies is just as much a celebration of the superstar as well as a trending beverage flavor that is taking over the summer’s food trends. The new, limited-edition cookie is inspired by the horchata beverage.
According to the food brand, the cookie starts with two chocolate cinnamon flavored wafers. Sandwiched in between them is a chocolate and cinnamon flavor crème as well as a sweetened condensed milk flavor crème with cinnamon sugar inclusions. The combination, when eaten in a whole bite, captures that rich, spicy, and sweet horchata flavor.
Speaking about this offering, Selena Gomez said, "Making my own OREO cookie was a lot of fun. I grew up loving them, so being able to be a part of the process was a full-circle moment. I wanted to find a way for it to feel comforting and have a bit of nostalgia from my childhood. The cinnamon flavor gives it this horchata feel, and I'm excited for my fans to try it."
Horchata is having a moment. Starbucks just launched a drink inspired by that flavor on its summer menu. More people are celebrating that taste of culture and nostalgia.
OREO’s decision to highlight this flavor with the help of Selena Gomez is smart for the brand. Sparking conversations about food and culture is vital to creating a strong connection with fans. This new cookie will get people talking.
The new Limited Edition Selena Gomez OREO Cookies will be available for presale at www.OREO.com/UnwrapTheCollab starting on June 2, 2025. The cookies will hit stores on June 9, 2025, while supplies last.