Pepsi COLAsseum celebrates Gladiator’s triumphant return to theaters

While some people might always be thinking about the Roman Empire, Gladiator’s return to the big screen has people excited to cheer another epic tale. To celebrate Gladiator II, in theaters on November 22, the Pepsi COLAsseum welcomes fans into a Roman-inspired arena and prepares them for battle.

Given the long hiatus in between released, Gladiator II is ready to rage against any magical spells that could kept the anticipated film from box office greatness. Whether people recall the first film’s courage and heart wrenching story or this chapter will be their first foray into the ancient realm, the captivating visuals and performances will have everyone on the edge of their seats.

To celebrate Gladiator II coming to theaters, Pepsi has partnered with Regal Cinemas to create the once-in-a-lifetime experience, Pepsi COLAsseum. Harnessing the energy of the “hypogeum,” this Regal Times Square in New York City will feel as if guests have stepped back into that Roman world where fierce battles earn a person the right of supremacy.

Speaking about this special event, Scott Finlow, Chief Marketing Officer, PepsiCo Global Away From Home said, “Fans have waited 24 years for a sequel to Gladiator, so we knew we had to create something awesome to complement this epic moment. We’re thrilled to bring Gladiator II to life through a Roman-inspired experience that brings together the best of Regal and Pepsi.”

The special immersive event will keep fans engaged at every turn. From interactive activities to enjoying a refreshing PepsiCo beverage, the concept is designed to bring elements of the movie off the screen and into the real world. While this experience is far less perilous than the movie plot, it does bring the ambiance of the arena to real life.

With the Pepsi COLAsseum, the beverage brand opens a new chapter to fan engagement. While the highly successful “Better with Pepsi” has enticed everyone to pour that caramel cola with any and every food, this concept connects on a different level. Associating a beverage with a movie going experience becomes a habit. Whether it is that moment in the theater or at home with the couch, making a beverage a routine is key to creating a lifelong fan.

The Pepsi COLAsseum special event will be held at Regal Times Square in New York City. More information can be found on www.pepsicolasseum.com.