While people can debate the best, most iconic, or innovative Pop-Tarts flavor, one concept unites them all: a flaky pastry with a sweet center. Ahead of the highly anticipated The Fantastic Four: First Steps film, Pop-Tarts brought back a fan favorite flavor, and everyone is super excited.
Food collaborations are big business for brands. From partnerships with celebrities to pop culture connections, people want to have a taste of those special moments in their home kitchen.
Pop-Tarts has leveraged those promotions. From last summer’s Jerry Seinfeld movie on Netflix to its uber-popular College Football bowl game, people love experiencing new ways to enjoy the iconic toaster pastry.
To kick off the summer, Pop-Tarts has partnered with Fantastic Four: First Steps to bring back the popular flavor, Pop-Tarts Frosted Blue Raspberry. After a five-year hiatus from the shelf, the sweet, colorful treat brings an extra serving of super flavorful fun to the table.
As Leslie Serro, vice president of marketing for Pop-Tarts stated, "The Pop-Tarts and Marvel Studios' The Fantastic Four: First Steps collaboration is a celebration of our shared 1960s origins. There's no better way to welcome everyone's favorite, blue-suited Super Hero family to the MCU than with the triumphant return of our own fantastically blue toaster pastry – Pop-Tarts Frosted Blue Raspberry – back on shelves for the first time since 2019, and just in time for this summer's must-see movie."
Blue Raspberry is a favorite flavor with the younger generation. While there is no actual blue raspberry in the fruit world, the vibrant color combined with the sweet and tart flavor makes for a fun eating experience.
With the Pop-Tarts offering, the colorful filling contrasts with the slightly buttery pastry. With the frosting, it turns this treat into a fun flavor experience. Since it is a summer launch, the Pop-Tart would be perfect served frozen. That chilled version would be a great alternative to another freezer pop.
The limited-edition Pop-Tarts Blue Raspberry is available exclusively at Walmart. In addition, other flavors will have Fantastic Four branding for the summer. More information can be found at the Kellanova website.