7-Eleven launches new 7-Select sparkling waters with signature twist

While 7-Eleven might be the home of the Big Gulp and the Slurpee, those signature beverages are only a small part of the offerings in the refrigerator. The new 7-Eleven sparkling waters, in partnership with Miracle Seltzer, are juicy, bright, and one is a little meaty.

Sparkling water is a huge beverage market. It is more than just another hydration option that keeps water from becoming flat. From the soda swap to the sober curious, people appreciate the versatility of the bubbly beverage.

Over the years, 7-Eleven has grown its brand line to include more food and beverage products. For the value conscious consumer, these options have high appeal. More importantly, once they try the food and beverages, the flavor brings them back for more.

In collaboration with Miracle Seltzer, the new line of 7-Select sparkling waters focuses on innovative, creative flavors. While three flavors are available now, Lemon Lime, Green Apple, Sweet Orange, one specialty, limited edition flavor is coming just in time for April 1.

Speaking about this new launch, Marissa Jarratt, 7-Eleven, Inc. Executive Vice President, Chief Marketing & Sustainability Officer, said, “While crafting flavors like Lemon Lime and Sweet Orange came more easily, our journey took an unexpected turn with the creation of Big Bite Hot Dog Sparkling Water – a daring flavor that pushes the boundaries of flavor innovation. 7-Eleven is constantly in pursuit of innovative, unique experiences for our customers, and the 7-Select x Miracle Seltzer lineup is sure to delight even the most adventurous of palates. We’re excited for customers to embark on this flavor adventure and experience their favorite snack in a whole new form."

For some people who might think that this idea is just an AI created can for the purposes of a good laugh, the reality is that the can is real. Whether or not people have been thirsty for a Big Bite Dog Sparkling Water remains to be seen. Still, there are plenty of people who will pop it open just to be part of the unique beverage experience.

Truthfully, the Big Bite Dog Sparkling Water idea is not too far-fetched. There has been green bean casserole water. Jones Soda Co offers a Thanksgiving feast in a bottles. Maybe a hot dog water is the new way to enjoy the classic food. There is no worrying about spilling mustard or ketchup on your shirt. While it will not solve the hot dog sandwich debate, it is a fun offering to kick off the new beverage line.

For people who prefer sweet, not savory, sparkling water, the other 7-Select sparkling waters are available in stores now.