Cadbury Bunny Contest is a great example of celebrating food diversity
This year’s Cadbury Bunny Contest winner, Louie the Racoon, was another first for the Easter campaign. While the unlikely spokes-animal is happily wearing those infamous ears, the announcement is more than just crowning another candy champion. In a way, it is a celebration of food diversity.
The Cadbury Bunny is an Easter favorite. Whether it is the person who has grown up watching various animals donning those bunny ears or it is the person who just wants that luscious, creamy, sweet egg to arrive in their Easter basket, the annual return of the campaign brings smiles all around.
While the first version of the now infamous Easter commercial had various animals taking on the bunny persona, the more recent Cadbury Bunny Contest has allowed people to vote for the new face of the campaign. Over the years, the winners have ranged from Betty the Frog to Lieutenant Dan the Treeing Walker Coonhound and many more.
Looking back at the recently chosen winners, the group exemplifies diversity. It is more than just a cute face reminding people to nibble on those Cadbury Creme Eggs for Easter. It is a visual reminder that food brings all people together.
The various pet families might have lobbied for “bunny ear supremacy,” but it is more than just a popularity contest. As people see these commercials, they are reminded that it is ok to be different, be unique, and celebrate those differences.
On the other hand, it is a reminder that there are similarities amongst everyone, even if the appearances are different. A family who welcomes a rescued racoon in their house can love Cadbury Creme Eggs as much as the person who snuggles with a scaly snake as their beloved family member. Being willing to make the connection is the most important thing.
In a world full of differences, food can be that common connector. Whether it is loving the same Easter candy or bonding over a meal tradition, handing someone a plate of food might be the way to open the door to a conversation.
Whether or not the Cadbury Bunny Contest was intended to become a celebration of food diversity does not matter. The reality is that the outcome has another layer to it, just like the creamy center of the Cadbury Creme Egg.