Dunkin launches four new app only beverages to end summer on a sweet note
The Dunk’Terns have been hard at work. A new end of summer app only beverage menu is here. Thanks to Dunkin’s newest hire Nick DiGiovanni, the four, sweet iced coffee options will make the dog days of summer a little more bearable.
While many people have a preferred coffee spot, getting people to run to a new location or continue to make that favorite spot a priority is key. It is more than just convenience that drives the consumer purchase. Value, connection, and creativity will keep consumers coming back time and again.
With the new Dunkin end of summer menu, the idea is more than just four new beverages. It targets a specific audience with two factors. First, the beverages are app only orders. Second, the menu was created by Nick DiGiovanni.
As many people in the food world appreciate, DiGiovanni is all about making a splash. From his world records to his social media presence, he appeals to a particular demographic. Add into that factor his connection to the food television space, it makes him a great choice as a new Dunk’Tern.
Second, the new beverages are app only options. While food brands have leveraged their apps for special deals, savings, and monitoring consumer behavior, the apps are often more popular with younger demographics. Again, it is another element that seems to show that Dunkin is appealing to a particular group.
What are Dunkin's four new app only summer beverages?
According to Dunkin, the four new app only summer beverages are Blueberry Donut Iced Coffee with Sweet Cold Foam, Caramel Coconut Cream Iced Coffee, Mocha Vanilla Iced Coffee, and Caramel Almondmilk Iced Coffee.
Given the seasonal launch, it makes sense that the options are cold beverages. No one wants another steaming hot coffee on a day that is over 100 degrees.
Second, iced coffee has been a millennial staple. The classic order of avo toast and iced coffee might be meme worthy.
Overall, the four beverages are very sweet. This idea seems to be a trend with Dunkin. In some ways, these beverages read more like dessert than just coffee. Maybe it is a lighter option from all those blended beverages from years ago. It is far from healthy, but it just feels lighter.
The most interesting item on this list is the Mocha Vanilla Iced Coffee. Combining those two flavors together is almost like a chocolate and vanilla classic. It seems strange that no one has put these two flavors in a glass previously. This flavor might be the most universally appealable option of the four.
For anyone who would like to order the new app only summer beverages, check out that smartphone. These beverages might be the new favorites that are saved to the profile.