Kit Kat Vanilla stakes a claim for the flavor that has people falling for its deliciousness

In the food world, flavor trends have been complicated, confusing, and even too complex. It is time to take a step back to simplicity. Kit Kat Vanilla is the flavor that people have been craving, and it has people stepping away from the food chaos.

Over the years, Kit Kat has launched a multitude of flavor combinations. Springtime offerings brought vibrant, citrus forward options. Fall embraces warm spices and spooky inspired treats. While each season had its specialty, one thing was missing from the conversation, vanilla.

Occasionally, vanilla can get a bad wrap. Sometimes used to describe people as bland or lacking character, the reality is that true vanilla flavor is complex. The color might be muted, but the flavor depth deserves a moment in the spotlight.

Many candy fans have longed for a Kit Kat Vanilla flavor. While people have happily broken into those crispy wafers enrobed in chocolate crème, they wanted something sweeter. According to Hershey’s “89% of consumers say they like or love the vanilla flavor.” Since that market demographic went untapped, it is time for Kit Kat to break into the category.

As said Lindsay Morrow, Senior Associate Brand Manager, Kit Kat said, “As the brand known for giving fans a break, we’re thrilled to deliver another exciting addition to the Kit Kat lineup with the release of Kit Kat Vanilla for fans hungry for new flavors. With the Kit Kat Vanilla break giveaway, fans get the best of both worlds – the vanilla flavor they love in a familiar treat and a moment of relaxation amidst the chaos that the fall season can bring.”

To celebrate the new candy flavor, Kit Kat is launching a special giveaway. While many people would love to have that Kit Kat branded BÉIS Carry-on luggage filled with Kit Kat Vanilla bars, it is more than another Instagram sweepstakes. The concept serves as a reminder that life should never been one note. Adventures and flavors are waiting to be explored. Isn’t it time that you broke into that opportunity?

Kit Kat Vanilla is available in stores now. The candy comes in standard and King Size options. Check with stores for availability and pricing.