Reese’s proves it “reigns” with strategic partnerships as it crowns its queen

While the classic Reese’s tagline focuses on never being “sorry” for enjoying that iconic peanut butter and chocolate candy, the company’s unapologetic attitude extends beyond the simple unwrapping. With its latest partnership with Angel Reese, Reese’s proves that it is on top of its game with pop culture relevance.

Reese’s has celebrated the connection between food and sports. From the medal shaped candy for the Olympic games to the joining forces with celebrated sports players, the candy brand appreciates that snacking while watching those epic plays makes people hungry for more.

In addition to sports, Reese’s weaves itself into other pop culture and memorable moments. From the introduction of the Reese’s University and the Fighting Cuppies to adopting food trends before they become oversaturated, the brand understands that to be relevant it must find ways to weave itself into the current conversation.

The recent launch of the Reese’s and Angel Reese collaboration is a prime example. As fans flooded the channels pleading to make the connection come to fruition, Reese’s listened and created a concept that honored both its candy as well as the basketball star.

Speaking about the launch, Angel Reese said, "The fans really made this happen. This collection is for my Reese's Pieces - who've been with me every step of the way and the design elements bring together things that I love -basketball, style, and of course, Reese's!"

The Reese’s and Angel Reese collection features several items that visually capture Reese’s, Reese, and the Reese’s Pieces fandom. As seen in the design, there are several visual connections to “The Queen.” From crowns to hearts, these food fashion items are perfect for both the basketball fans as well as the candy lovers.

The special collection is available now on www.theangelreese.com. The limited drop will be available while supplies last.