Samuel Adams wants you to summon a new beer drinking experience

Since Adultoween is alive and well this spooky season, it is time to crack open a beverage fitting for the adult celebration. With a little help from Samuel Adams and its fall seasonal beers, it is time to raise some spirits.

From Oktoberfest to toasting to sweater weather, Samuel Adams beers are always a fall favorite. Given the beer brand’s over 40 years of brewing experience, it appreciates that a great beer satisfies with every pour.

Still, that long history gives the beer brand perspective. Sometimes looking to the past can conjure up some new ideas. Even though people can turn the page on history books, it can be better to go directly to the source. This year, Samuel Adams is ready to speak to those who have direct experience. Are you prepared for the At-Home Séance Kit?

The At-Home Séance Kit has everything necessary to conjure the spirits, including Sam Adams. While hopefully there are no other hitch-hiking ghosts involved, it is a fun idea to do for the Halloween season.

As Lauren Price, Head of Brand, Samuel Adams said, “We conjured a realm we have dared to explore before...summoning the spirit of our namesake. As frightful, mysterious, and even humor filled as it may seem, Samuel Adams’ presence is deeply rooted in our brand and we’re excited to help drinkers experience the season of beer in a new, frightful way. No matter how drinkers engage with Samuel Adams and the former founding father, we hope they enjoy a night of séance thrills and Octoberfest chills.”

The At-Home Séance Kit includes:

How to summon Sam Adams

A Sam Adams portrait

A vial of Boston Dirt

A vial of Samuel Adams Hops

Two Sam Séances pint glasses

Samuel Adams Octoberfest Can-dle

While the kit sets the table, make sure to bring some cold beers to the special experience. From the always popular Oktoberfest to the Beer Fest Variety Pack, which includes Jack-O, Flannel Fest, and Boston Lager, having a cold beer at the ready is important when sharing some hospitality with the other world.

Ready to toast to the spooky season? Making a connection, both in this world and others, is always a good time.