Snoop Dogg knows how to create the ultimate experience. Setting the mood incorporates all the senses. From flavor to aroma, the sights, sounds, and ambiance can transport people to their wildest dreams. During a special supper club event, a few lucky guests will get a taste of the pinnacle of mood mastery.
While he conquered the music world, Snoop Dogg is unafraid to venture into other projects. His keen business acumen has proven quite successful. By partnering with brands that feel authentic, people are drawn to that connection. It is key to the entertainment superstar’s success.
Recently, Snoop Dogg collaborated with BIC EZ Reach Lighter x SWED to co-host a special dinner party. One of his friends, Martha Stewart is also involved with this special event. Bringing together Snoop’s West Coast vibe with Martha’s East Coast elegance, guests can appreciate the bi-coastal approach to a memorable evening.
As part of this collaboration with this special event, Snoop Dogg graciously answered some burning questions for FoodSided. In true Snoop style, his responses will ignite even more conversation.
Cristine Struble: Many people know how to pair food and beverages, is there an art to pairing food and cannabis? Do you partake before, during, or after the meal?
Snoop Dogg: Pairing food and cannabis can elevate the vibe of a meal. I love enjoying food adjacent to my sessions, it really takes your dining experience to another level: Some earthy strains go smooth with savory dishes, while some fruity ones match with sweet. I’m always looking for a chill vibe, so I like to set the tone early on and then just see where the day takes me.
CS: At the BIC EZ Reach Lighter Supper Club with SWED, what will guests expect from the experience?
SD: The BIC EZ Reach Lighter Supper Club with SWED is going to be a night to remember. It's not your average dinner – We’re talking about two distinct moods to choose your own adventure, based on guests’ vibe. I love a West Coast chill vibe, like a slow flow, where you can just sit back and relax. Martha’s vibe is more elegant and creative. And to top it off, just wait for the delicious food that’s literally flaming coupled with the dope decor, that’ll make for a night to remember.
CS: When planning an epic dinner party, is there a formula or a method to create an epic ambiance and memorable experience? Does the approach change depending on the guest list?
SD: All you need for an epic party is good food, good music, good company and a whole lotta good vibes. To get the mood just right, set the tone with BIC EZ Reach Lighters (you can light a few candles and you know, keep it around for later for other activities.) The guest list also matters 100%, if it’s a chill session with the homies, it's all about relaxed energy. But if it’s a fancier vibe, you gotta elevate a bit. The key is always keepin' it real and authentic.
CS: During a dinner party, there is always a moment when something goes sideways. What is your advice for when that mistake happens and how do you recover? Is there anything that could happen where it is unsalvageable?
SD: Mistakes happen, it's all part of the game. You gotta roll with the punches. Just keep the good energy going and try to turn it into something positive. The key is to keep your cool and keep the vibe alive. Most situations can be saved with the right attitude.
CS: Your friendship with Martha Stewart has blossomed over the years. How has she changed your approach to food, cocktails, and cannabis? Do you push each other out of your respective comfort zones?
SD: Martha is the queen of class and sophistication. She's shown me how to elevate my game, and how to add that touch of elegance to everything. We’ve been friends for a long time, and continuing our partnership with BIC has furthered our bond. Martha is a true friend at this point, so it’s always a pleasure to combine our styles and make magic. We definitely push each other out of our comfort zones in the best way.
CS: 420 (4/20) has become a holiday for many. For someone who has never celebrated it, what would you recommend?
SD: For someone who's never celebrated 420, I'd say just sit back and relax with a seat at the BIC EZ Reach Lighter Supper Club with SWED. Chill out with some good music, some good food, and some good vibes. Most importantly, have fun! 420 is a day meant to hone in on peace, love, and positivity. Enjoy the ride, but stay safe and responsible. And don’t forget your BIC EZ Reach Lighter – it makes every day easy, not just 420.
Tickets for the BIC EZ Reach Lighter Supper Club with SWED go on sale April 10 on Bic.com. The event will be held in West Hollywood,