The ready to drink cocktail market continues to grow. People are thirsty for convenient, flavorful beverages that can be enjoy anywhere and at anytime. With Snow Monkey Sake Remix, drinkers can toast to a new flavor experience that hits all the senses.
Beverage trends are constantly evolving. In addition to RTDs surging in popularity, drinkers want more than a sugary drink packaged in a can. Flavor combined with innovations and different create an instant hit.
With the Snow Monkey Sake Remix, the sake forward, lower ABV offering plays into other beverage trends. Lower alcohol content, or sessionable drinks, are often served during warmer months. Being able to have more than one drink over a long, warm day is important to many people.
Additionally, people are becoming more interested in sake. While that spirit might be served at a favorite sushi restaurant, the nuanced, culturally important sake has a unique flavor that can be enjoyment with many pairings, not just another piece of sashimi. From raw oysters to slice of pizza, the food pairings are many.
Snow Monkey Sake Remix makes sake even more approachable. The four fruit forward flavors invite drinkers to pop open a can and sip into a discovery of joy, pleasure, and connection.
David Knight, CEO, Snow Monkey Sake Remix shared his thoughts on the drinking experience. "We start with an American sake base, so Snow Monkey RTDs offer a delicious and refreshing option for consumers who are concerned about the ingredients they eat and drink, and at only 100 calories it is a taste not to be missed. Our unique east-meets-west flavors are balanced with unmistakable umami. The result is a tropical fruit infusion embraced by a soft wash of bubbles with no artificial or overly-sweet aftertaste so commonly found in malt or spirit-based beverages. Our tagline, 'Drink No Evil,' says it all."
While the monkey imagery and the “drink no evil” sentiment adds to the playfulness, it is the flavor combinations that bring an extra serving of excitement. As seen with the fruit flavors, the brand wants people to experience not just perceive.
The four Snow Monkey Sake Remix flavors are: Mandarin and Grapefruit, Mango and Guava, Dragon Fruit and Key Lime, and Yuzu and Hibiscus. As the flavor combinations show, they highlight east and west profiles. It is a unique approach that adds to the versatility.
For a person who has not tried a sake cocktail before, the mandarin and grapefruit flavor is the most approachable. The citrus is a touch sweet, zesty, and quite refreshing. From a spicy tuna roll to even a jerk shrimp skewer, the food and beverage pairing is perfect for summer.
The most interesting is the yuzu and hibiscus offering. The floral and citrus pairing is quite complex. For people who are looking for something innovative and on trend, yuzu is that flavor. Whether drinking this cocktail as an apertif or even as a light after dinner option, it is the highlight of the variety park.
The Snow Monkey Sake Remix is available in select markets, Arkansas, Texas, Nevada, Georgia, Ohio and Florida. A 12 oz can has 100 calories, 2 grams of sugar, and a 4.5% ABV. The sake cocktail is sold in a 8-can variety pack.