While many people turn to coffee for that caffeine boost, the beverage lacks another aspect, hydration. As consumers want more multi-functional beverages, Starbucks unveiled three new ready to drink options. Thirsty to try Starbucks Iced Energy?
Starbucks continues to diversify its offerings. Since Starbucks loyalty expands beyond the store walls, the uber popular brand appreciates that at home and ready to drink options are vital to keeping consumers engaged.
In recent months, Starbucks has launched Starbucks Crema Collection Premium Instant, which had people whipping up some creative drinks. Additionally, the Spring line brought vibrant florals and sweet sips.
With the new Starbucks Iced Energy, the new ready-to-drink beverages are fruity and fun. As Jennifer Wong, vice president, Americas Channel Development, Starbucks explained, “We always keep a pulse on the latest consumer trends and preferences to ensure we’re continuing to evolve our ready-to-drink Starbucks beverage portfolio to meet consumer demand.”
The three flavors are: Starbucks Iced Energy Tropical Peach, Starbucks Iced Energy Watermelon Twist, and Starbucks Iced Energy Blueberry Lemonade. The three options are different from other energy drinks. While some brands appeal to retro vibes, these hydrating energy drinks are more classic, straightforward flavors. There seems to be a more all-ages appeal to the offerings.
The most successful of the three beverages is the Starbucks Iced Energy Blueberry Lemonade. The combination of blueberry and lemonade is classic. The tart and sweet make it an easy drinker. With warmer weather ahead, it will refreshing on a hot day.
The Tropical Peach is a curious choice. Although the description does not define the tropical note, peach is not necessarily tropical. However Starbucks gave that stone fruit some tropical vibes seems to work. It is juicy and fun.
Lastly, the Watermelon Twist feels like biting into a fresh piece of watermelon. For drinkers who like a fruit forward beverage, this option is a great choice.
The Starbucks Iced Energy have 160mg of plant-based caffeine, 5 calories and zero grams of sugar. The beverages are available in grocery stores, convenience stores, and other retailers. Check with stores for availability and pricing.