Starry Cranberry Blitz stakes its claim as the versatile holiday beverage

From mocktails to cocktails to simple sipping, everyone has a beverage in hand during the holiday season. Starry Cranberry Blitz hits the shelves and people are excited for that first taste.

Starry made a big splash when it hit the shelves. From pop culture connections to playful integration at sporting events, the PepsiCo lemon lime soda looked to make itself distinct. With this soda, it was all about embracing a sense of uniqueness.

While the lemon lime flavor is classic, many other beverage brands have expanded their lines to include fruity options. Whether it was an extension of a dirty soda, a touch of nostalgia, or just longing for extra sweetness, fruity and berry flavors meld with the citrus drinks.

Starry Cranberry Blitz arrives just in time for the holidays. Available starting November 4, the new PepsiCo beverage will be available only in a zero sugar option. Additionally, it will be sold in 12-packs and 2Liter bottles.

First, the zero sugar only offering is quite curious for the beverage brand. While many people appreciate the lower calorie choices, some people do not reach for those designations. Although the brand did not disclose, there must be a reason for the limitation.

As the first flavored beverage under the Starry line, it is curious that cranberry made the cut. Given that the flavor is in direct competition with another lemon lime beverage counterpart, it seems that there is a beverage war brewing this holiday season. Whether people chose based on brand loyalty or flavor preferences remains to be seen.

Thinking about the Starry Cranberry Blitz, the concept works well with both mocktails and cocktails. Beyond just pouring the drink over ice, consider adding some sugared rosemary as a garnish or even freezing fresh cranberries in ice for a fun twist. There are plenty of ways to play with the soda to make the presentation extra festive.

With a cocktail, the slightly tart and sweet flavor works well with a multitude of cocktails. From vodka to bourbon, the options are many. Just consider balancing the flavor to avoid too much sweetness.

Ready to pour some Starry Cranberry Blitz this holiday season? Be sure to grab some before the beverage disappears, like people’s holiday cheer.