Uber Eats newest round of Super Bowl LIX commercials sets the record straight

Martha Stewart and Charli XCX in Uber Eats Super Bowl LIX commercial
Martha Stewart and Charli XCX in Uber Eats Super Bowl LIX commercial | Uber Eats

Whether it is a late-night craving or catering a big bash, Uber Eats always comes through with the perfect food order. With its Super Bowl LIX commercials, one of its well-known spokespeople is determined to set the record straight on this tasty theory.

When the NFL season ends, people who do not know an end run from a tush push gather around the television to cheer every first down, sack, and memorable touchdown. Even though the traditional football fan base has expanded in the last year, the reality is that some people join the watching party for one thing, the food.

Throughout this NFL season, Uber Eats with the help of Matthew McConaughey have floated the idea that “football was actually invented to sell food.” Sure, the fun play on words with Jerry Rice eating rice got everyone to chuckle, but the theory has its merits. Forget the rally cap, everyone better have that Philly Cheesecake ready to help turn the tide in the fourth quarter.

This year, Uber Eats is launching several spots for Super Bowl LIX. The commercials feature Matthew McConaughey, Charli XCX, and Martha Stewart. From a nod to one of the most memorable NFL coaches to trying to understand the intricacies of the NFL, these ads are meant to get people laughing, and hopefully thinking.

For example, this Uber Eats spot that debates brats and brahts will get people talking. As McConaughey said, “This Super Bowl spot is a deeper dive into the historical conspiracy that football was created to make us hungry and sell food. In this Uber Eats ad I’ll show you, from the day football was created up to now, that this theory is more than just a wild notion, but an obvious plot.”

Even this clip with Charli XCX and Martha Stewart has people appreciating that trends are not always what they seem. Charli XCX said, “It was cute filming my first Super Bowl campaign with Uber Eats! Matthew and Martha are obviously legends so I felt right at home.”

This type of celebrity focused Super Bowl commercials have worked well for Uber Eats. Last year’s campaign of “forgetfulness” was well played. Previously, the brand used humor to get people to realize the brand delivers more than just takeout. When a brand can get people talking about their product long after the commercial and event has passed, it is a win all around.

And, what better way than to prove that Uber Eats got your attention than to order some food, beverages, and anything else that might be needed for that Big Game party. From wings to pizza to beer and dessert, everything is available at the push of the button.