Springtime is getting extra bubbly and Waterloo Sparkling Water wants to be part of those fun, juicy, vibrant celebrations. The brand’s two new beverage flavors, Guava Berry and Ruby Red Tangerine, continue the brand’s flavor story. Ready to pour a glass and discover a taste of vibrant refreshment?
Sparkling waters may fill the beverage shelf, but they are not created equal. Even though people are buzzing about prebiotic sodas, a flavored sparkling water offers the versatility that people want. Whether drunk simply on its own, served with a piece of fresh fruit, or used as an ingredient in a cocktail or mocktail recipe, its many uses make it always stocked in the refrigerator.
Waterloo has set itself apart from other sparkling water brands by focusing on authentic flavor. The clean, crisp taste is paired with just the right level of carbonation. Each flavor feels as if the fresh fruit was squeezed directly into the can.
The two newest flavors joining the Waterloo line are Guava Berry and Ruby Red Tangerine. Looking at the additions, it seems like the beverage brand is evolving its approach to flavor innovation.
According to Kathy Maurella, Chief Marketing Officer at Waterloo Sparkling Water, "We're thrilled to launch our Guava Berry and Ruby Red Tangerine, two more innovations that demonstrate our commitment to going all in on refreshing flavor. Crafting authentic, full-out flavors that taste like they are supposed to is at the heart of the brand – our flavor artistry makes us unique. Be sure to keep an eye on our social channels to see how friends of the brand who embody a full-flavor lifestyle are celebrating these new flavors."
Before diving into the flavors, Waterloo chooses to differentiate itself from the other options on the shelf. While many people have come to appreciate the taste factor, capturing consumers’ attention is just as vital. Beyond the curious promotions and eye catching moments, the reality is the brand needs to not only entice the first buy, but it needs to be the always purchase item in the cart. Hopefully, it has solidified that position.
Looking at the two new beverages, the Guava Berry is a smart choice for a spring launch. As spring and summer travel begins, that tropical forward note is just what people crave. Although guava might have once been exotic, blending it with the vastly popular strawberry is smart. The sweet note is familiar and yet the guava adds excitement and nuance.
Thinking about this flavor, it would be a great addition to a pina colada as a floater. Lighting up the sometimes too cloying beverage adds a subtly that people will appreciate.
Also, the Guava Berry would work well in a spicy margarita scenario. Cutting the sour mix, adding a spicy jalapeno tequila, and a splash of the guava berry would create a multi-layered cocktail that would be quite intriguing.
The Ruby Red Grapefruit is a highly versatile flavor. Whether used as a lighter morning beverage to replace juice or as mid-afternoon refreshment, people will be drawn to this flavor.
Additionally, this flavor is perfect for a paloma. It captures that grapefruit soda option without being too sugary. Combining the Ruby Red Grapefruit with a mezcal and serving it with a slice of fruit would be the perfect warm weather cocktail.
Overall, Waterloo will have success with these two flavors. Looking ahead for summer, what can drinkers expect? Hopefully another bold offering will be popping up on shelves in the next couple of months. If the brand can pull off a sweet and savory option, it would make big waves in the beverage market.
Waterloo can be found at various retailers, including Target, Whole Foods and more, nationwide. Check with the brand’s website for more information.