While Super Bowl LIX will be an epic showdown on the gridiron, some people care more about the Super Bowl commercials than the third down conversions and game changing sacks. As food and beverage brands start to reveal their teasers for the February 9 spectacle, excitement grows for Big Game.
Super Bowl commercials are more than 30 seconds of expensive advertising. For brands that get it right, those moments become the hottest topic not just the next morning. The ones that make people laugh, tug at the heartstrings, and make viewers think are part of the pop culture collective.
Even decades later, who doesn’t remember Mean Joe Green sharing a Coke, the first Doritos fan driven commercial, or the iconic Budweiser “what’s up.” When a commercial has longevity, it is worth every dollar amount spent.
Although the true Super Bowl LIX commercial winners will not be determined until February 10, excitement is building with the recent reveals. Whether it is the celebrity focused fun or something a little more nostalgic, people want to be engaged with that 30 second spot. If the moment cannot bring their attention away from that plate of nachos, the advertisement is a fail.
Here are Super Bowl LIX commercial teasers to watch again.
Bud Light
Would you answer the door if Post Malone and Shane Gillis rang? Almost a modern interpretation of the “what's up” line from years ago, the pair come to the door with Bud Light. Is “Come On” the new tagline for the Big Game?
Budweiser
The Budweiser Clydesdale is a Super Bowl icon. In this year’s commercial teaser, the next generation seems poised to take the reigns. With a return of its tagline, “This Bud’s for You” and the use of the classic song, it seems that a nostalgic vibe is strong in this commercial.
Doritos
Doritos has been very successful with its fan driven Super Bowl ads. This year, fans will be able to vote for the winner. As seen in the teaser, the Kansas City Chiefs are part of the Focus Group to weigh in on whether Abduction, Barbershop, or Charades makes the cut.
Häagen-Dazs
Joining the Super Bowl commercial landscape for the first time, Häagen-Dazs is ready to speed to the front. As seen in this teaser titled, “Engines On,” everyone is wondering what a car has to do with ice cream. The revving engine is definitely not the typical ice cream song.
Hellmann’s
Everyone knows that Katz’s Deli has legendary sandwiches. In the Hellmann’s Super Bowl commercial, this particular sandwich order is very specific. After last year’s Mayo Cat, Hellmann’s has a lot to live up to.
Michelob Ultra
A longtime supporter of athletes and toasting an active lifestyle, Michelob Ultra’s Super Bowl commercial is channeling one of the most popular sports, pickleball. While William DaFoe and Catherine O’Hara raise a beer at the end, who earns the court glory remains to be seen. The “Anticipation” is high.
Pringles
Set to be the most celeb-stacked and ‘stached Pringles Super Bowl commercial, Pringles is going all in with epic facial hair. As seen in the teaser, the ad features Adam Brody, Nick Offerman, and James Harden. Wonder if there is a ‘stached flavor stack to be paired with this trio?
Stella Artois
Starting its "For Moments Worth More" campaign, this humorous commercial featuring David Beckham has everyone guessing, who is the other David. Although people believe that they can have a doppelganger out there, is the world ready for another David? This commercial might become more viral than the Beckhams documentary.
Taco Bell
Previously, Taco Bell asked its fans to be in its Super Bowl commercial and they responded. Although some faces might be more recognizable than others, one famous face, Doja Cat seems a little disappointed to be cut from the final product. Wonder who will get that 15 minutes of fame?.
Totino’s Pizza Rolls
The brand’s first ever Super Bowl commercial continues the brand’s storyline from last year, “Chazmo Goes Home." As the most snackable pizza in the universe, what funny antics will be in store? It might be time to take Totino’s out of this world.
These Super Bowl LIX commercial teasers are just the start. Coffee mate cold foam seems to be joining the conversation and hoping its musical offering soars to the top of the charts. Other iconic brands like Reese’s will be included, too. Everyone will have to watch the big game on February 10 to see all the laughter, fun, and hopefully a few poignant moments, as well.