All pink Starbursts are here! Color us pink before it’s gone


Color the world pink and show everyone that you are special. All pink Starburst are back and you better get them before they are gone.

Are you a pink Starburst? That popular “I am a pink Starburst” meme is all over social media. That designation shows that you are something special, just like the pink colored candy. Now, fans of both Starburst and the meme can show their pink power.

STARBURST® Celebrates Return of Limited-Edition All Pink with New Merch Line (PRNewsfoto/Mars, Incorporated)

Returning for the second year, Mars has brought back its all pink pack of Starburst. Last year was the first time that the packs of all pink chews were available in store. Fans lined up to get these special Starburst packs. Now, candy fans are cheering at the triumphant return.

Over the years, the pink candy has taken on a fans based beyond the tangy, sweet flavor. Sure, many people believe that the pink candy is far superior to the lemon or orange candies. Recently, the pink candy has taken on the ideal that you are special, beautiful and loved. No one should over look your value.

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The return of the all pink bags of candy isn’t just for the candy store shelves. Mars has partnered with Project Runway season 15 winner, Erin Robertson, to offer “I am a pink Starburst” merchandise line. The line includes clothing, signs and more. According to Robertson, “I was inspired to create a line that makes you feel fierce, but playful.” This line is about being your best, just like the popular meme infers.

This expansion to a whole merchandise line isn’t new for candy companies. Many companies offer branded clothing, household items and more. Fans crave these types of product expansions. It offers fans the chance to express how deeply they are connected to their favorite candy, and the pop culture message behind it.

All pink packs can be found on store shelves now. They will be available for a limited time. The pink-themed merchandise is available at http://www.youareapinkstarburst.comwhile supplies last.