Trix Fruity Shapes are back and our inner child smiles

Morning cereal is bringing back a childhood favorite. Classic Trix Fruity Shapes are returning to the cereal bowl and we couldn’t be more excited.

Classic Trix Fruity Shapes aren’t just for kids, but our inner child is smiling. The favorite fruit-flavored cereal is looking to its capture some nostalgia. During the 1990s, the fruity shapes were a huge hit with cereal fans. Now, as people are looking to recapture some of their youth, the relaunch is just want consumers want.

Trix has been on cereal aisles for over 60 years. Starting back in 1954, it was the “first fruit-flavored cereal that was colorful and fun,” said Scott Baldwin, director of marketing for General Mills cereal. The idea is that the brand wants to bring some more fun to the breakfast table. The use of fruity shapes adds to the entertainment value of eating this particular cereal.

While the 1990s brought the fruit shapes to the cereal bowl, Trix changed in 2006. While the flavors were still there, the shapes were just plain, round balls. Although the colorful bowl was bright, the plain, spherical shapes were just a little less inspiring. Fans of the cereal petitioned the brand to bring back the fun, fruity shapes.

Trix flavors add some bright, favorite fruit flavors to the cereal bowl. The flavors are Raspberry red, Lemony Lemon, Orangey orange, Wildberry blue, Grapity purple and watermelon. Whether eaten a color a time or combined for a fruit-tastic bite, this fruity cereal adds both a burst of flavor and color to the morning routine.

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In the past 18 months, fans have been quite vocal about wanting their shapes back. The brand said that there have been over 20,000 fan requests wanting the special shaped cereal. Now fans don’t have to uncover a secret stash. The brand has listened and is giving fans what they want.

The power of social media has been quite strong in the food industry. More and more fans use their platforms to tall brands about they wants (and needs). The commentary isn’t meant as criticism. It is a way for fans to be vocal and for brands to respond.

By listening to fans, Trix shows that it wants to create fans for life. Since many people grew up with that funny rabbit and the colorful cereal, the brand doesn’t want to lose those fans because the cereal is no longer relevant. Like many products, a sense of nostalgia brings people back time and again to rediscover that taste from childhood. In turn, many of these fans will pass that love of a brand to their kids.

Trix Fruity Shapes will be hitting store shelves this fall. Check your local retailer for the product launch.

Are you ready for some tasty, fruit shapes in your cereal bowl? And, no this cereal isn’t just for kids.