Anheuser-Busch wants couples to connect with a kiss this holiday season

While a refreshing Anheuser-Busch beer put people in the holiday spirit, this holiday season a kiss can be the perfect way to reconnect.

As the holiday season gets underway, Anheuser-Busch wants to remind people to find that connection with each other. While many people have embraced the idea of disconnecting from social media and reconnecting with friends-hour, the holiday season can be the perfect reminder to make those real world connections happen more frequently. Shouldn’t that commitment be sealed with a kiss?

On Saturday, December 7 Anheuser-Busch is looking to get everyone to seal the deal with a holiday kiss under the mistletoe. In an attempt to break two world records, the beer brand is encouraging anyone who is ready to smooch to join them at Anheuser-Busch Biergarten and Tour Center in St. Louis, the A-B Biergarten and Tour Center properties in Merrimack, New Hampshire and Fort Collins, Colorado. Are you ready to pucker up?

Now, the promotion is a fun idea. Companies can use these Guinness World Records as a fun distinction. It makes for great photos and a lot of fun for everyone involved. Who wouldn’t want to say that they were part of a world record (even an attempt.)?

Beyond the World Record attempt, the idea resonates with a bigger idea. People need to reconnect with people. While a kiss might not be the appropriate in every situation, the broader concept has a lot of validity.

Anheuser-Busch holiday kissing challenge, photo provided by Anheuser-Busch

Even with a kiss, so many people are trying to capture the moment versus being in the moment. If the phone is constantly out, is the moment real or just for a photograph?

While the mistletoe Guiness World Record attempt is fun, there are plenty of holiday activities around the Anheuser-Busch Biergarten, including the annual Brewery Lights experience. From the interactive lights to roasting s’mores to sipping a refreshing beverage, the holiday tradition is fun for all ages.

Even if you use the Brewery Lights experience as your holiday photo backdrop, remember to take a moment to connect with the people who matter in your life. Family, friends and even the stranger who shares a smile can make this holiday season, really every season, even more meaningful.

Are you ready to reconnect this holiday season? Whether it is a stolen moment under the mistletoe or a quiet evening on the couch, give yourself the gift of putting that device away and seeing the people who make your life fulfilled.

How are you reconnecting this holiday season? Will it involve an Anheuser-Busch beverage?