Anheuser-Busch wants couples to connect with a kiss this holiday season


While a refreshing Anheuser-Busch beer put people in the holiday spirit, this holiday season a kiss can be the perfect way to reconnect.

As the holiday season gets underway, Anheuser-Busch wants to remind people to find that connection with each other. While many people have embraced the idea of disconnecting from social media and reconnecting with friends-hour, the holiday season can be the perfect reminder to make those real world connections happen more frequently. Shouldn’t that commitment be sealed with a kiss?

On Saturday, December 7 Anheuser-Busch is looking to get everyone to seal the deal with a holiday kiss under the mistletoe. In an attempt to break two world records, the beer brand is encouraging anyone who is ready to smooch to join them at Anheuser-Busch Biergarten and Tour Center in St. Louis, the A-B Biergarten and Tour Center properties in Merrimack, New Hampshire and Fort Collins, Colorado. Are you ready to pucker up?

Now, the promotion is a fun idea. Companies can use these Guinness World Records as a fun distinction. It makes for great photos and a lot of fun for everyone involved. Who wouldn’t want to say that they were part of a world record (even an attempt.)?

Beyond the World Record attempt, the idea resonates with a bigger idea. People need to reconnect with people. While a kiss might not be the appropriate in every situation, the broader concept has a lot of validity.

Anheuser-Busch holiday kissing challenge, photo provided by Anheuser-Busch

Even with a kiss, so many people are trying to capture the moment versus being in the moment. If the phone is constantly out, is the moment real or just for a photograph?

While the mistletoe Guiness World Record attempt is fun, there are plenty of holiday activities around the Anheuser-Busch Biergarten, including the annual Brewery Lights experience. From the interactive lights to roasting s’mores to sipping a refreshing beverage, the holiday tradition is fun for all ages.

Even if you use the Brewery Lights experience as your holiday photo backdrop, remember to take a moment to connect with the people who matter in your life. Family, friends and even the stranger who shares a smile can make this holiday season, really every season, even more meaningful.

Are you ready to reconnect this holiday season? Whether it is a stolen moment under the mistletoe or a quiet evening on the couch, give yourself the gift of putting that device away and seeing the people who make your life fulfilled.

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How are you reconnecting this holiday season? Will it involve an Anheuser-Busch beverage?