MTN DEW Southern Shock is summer’s ultimate thirst quencher

MTN DEW Southern Shock, photo provided by PepsiCo
MTN DEW Southern Shock, photo provided by PepsiCo /

Looking to cool off, then grab an iced cold MTN DEW Southern Shock.

A new, exclusive beverage is coming to make summer a little sweeter. The MTN DEW Southern Shock might not be a glass of sweet tea, but it will make that summer heat seem better. If you want to get a sip of this thirst quencher, there’s only one place where you can get a glass.

MTN DEW is known for its special flavors and limited offerings. While that classic DEW has legions of fans, the flavor riffs on the classic citrus forward beverage have created their own fandoms. In a way, that MTN DEW has the most colorful and flavorful offerings available.

Just announced, the MTN DEW Southern Shock is the newest MTN DEW flavor that many people will want to enjoy. Described as a tropical-punch flavored drink, this beverage has a Southern twist, just like the brand’s Southern roots. Since there is a Southern connection, it is only going to be available at a restaurant with Southern roots.

The new MTN DEW Southern Shock is only available at Bojangles. The exclusive Bojangles beverage is the perfect pairing for its fried chicken and made-from-scratch buttermilk biscuits.

According to Jackie Woodward, Bojangles’ chief marketing officer, “MTN DEW Southern Shock is summer on ice. It’ll cool you down and light you up all at the same time.”

For many people, a fruit punch flavored drink is a preferred pairing to fried chicken at summer gatherings. The sweeter drink makes the rich fried chicken taste better. If you haven’t tried it, give it a sip and embrace the experience.

This new exclusive flavor will bring many MTN DEW fans into Bojangles to try the beverage. Thinking back to other exclusive MTN DEW offerings, people would seek out locations that sold Baja Blast or Sweet Lightning.

In some ways, these exclusive offerings show DEW fan’s loyalty because they will seek out the special flavors, no matter where they are available. It is an opportunity for PepsiCo to leverage new flavors in a creative, innovative way.

The new MTN DEW Southern Shock is available now. To see fans reaction to the new beverage, follow #MtnDewSouthernShock on social media.

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What do you think of this new MTN DEW flavor? Will you go try one?