New Doritos Super Bowl commercial asks who is Flat Matthew?

New Doritos Super Bowl Commercial, #FlatMatthew, photo provided by Doritos
New Doritos Super Bowl Commercial, #FlatMatthew, photo provided by Doritos /

Is the new Doritos Super Bowl commercial revealing a big surprise?

Always one of the most anticipated commercials, the new Doritos Super Bowl commercial teaser has everyone questioning. Who is Flat Matthew? Some people have a guess about that secret star.

Doritos always has a creative, entertaining Super Bowl commercial. From the rap battles to the Backstreet Boys to even last year’s Lil Nas X appearance, the commercials capture the pop culture sentiment of the day. While many people will enjoy a bowl of Doritos while watching the game, the Doritos commercial is a moment to stop snacking and watch.

This year, the new Doritos Super Bowl commercial celebrates the return of Doritos 3D Crunch. While some people might recall that iconic Super Bowl commercial featuring Ali Landry in the laundromat, this commercial seems to take a different approach.

The new Doritos Super Bowl commercial teaser has a curious cliffhanger. Who is this Flat Matthew? Based on the expression of Jimmy Kimmel and Mindy Kaling, that “flat” appearance might be a little shocking.

Rachel Ferdinando, SVP and Chief Marketing Officer, Frito-Lay North America, said “with the launch of our biggest innovation in a decade in new Doritos 3D Crunch, we wanted to share in a big way. To be able to showcase this breakthrough flavor on the Super Bowl with the help of the incredible Jimmy Kimmel and Mindy Kaling is awesome. I can’t wait to reveal our third mystery character in the story.”

Although it is hard to guess based on the short teaser, many people might think that the Jimmy Kimmel and Matt Damon rivalry will take on a new look. It would make for a funny commercial.

While the commercial will definitely make people smile, the return of the Doritos 3D Crunch has made many people happy. The poppable Doritos snack has bold flavors that find irresistible. From the slow burn of the chili cheese Doritos 3D Crunch to the cold yet bold Spicy Ranch, both flavors deserve to be in the snack bowl for the Super Bowl.

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With the Super Bowl just weeks away, the mystery of who is Flat Matthew will be revealed soon. Until then, why not open a bag of Doritos 3D Crunch and speculate who is behind that curtain.