KitchenAid 2021 Color of the Year brings warmth to the kitchen

Just like the table is a place to gather, the KitchenAid 2021 Color of the Year celebrates how the kitchen creates positive connections through food. The new KitchenAid color, Honey, looks not only to bring warmth but also radiates positivity. As everyone looks for a hopeful year ahead, this new color captures the sentiment that people look to embrace.

Each year, KitchenAid releases a new color. The annual color of the year captures not only trends but also a sentiment. Since the kitchen is always the heart of the home, the new color is more than just a design choice. Often color can set a tone.

In recent years, the KitchenAid colors of the year have taken different approaches. From Kyoto Glow in 2020 to Misty Blue in 2019, the colors may not exactly reflect Pantone’s colors of the year, but there is always a purpose why KitchenAid adds a particular color to its extensive color story. Whether that color tops the most popular color list remains to be seen.

How does KitchenAid 2021 Color of the Year, Honey, continue the brand’s story?

According to KitchenAid, the golden-orange Honey is an invitation to bring joy into the home. As people long for more connections, the hope is that this warm, rich color sparks a desire to foster connection with others. As Jon Bellante, KitchenAid global marketing director said, “For KitchenAid, it has become increasingly evident that the warmth of humanity is paramount.”

While Honey is the KitchenAid 2021 Color of the Year, honey is also an ingredient in many recipes. From that cup of tea to a sweeter in a dessert to even the flavor balance in a savory recipe, honey is a staple in the kitchen. It will be interesting to see how the new color inspires honey filled recipes.

Bellante shared, “Honey isn’t just a product we use in recipes around the globe; it’s an invitation to connect and a reminder of the joy that comes from collaboration. Through the color Honey, KitchenAid offers everyone a new way to bond over making while bringing an extra touch of warmth directly to their countertops.”

The warm rich tones are in a trend in kitchen design. Since KitchenAid has been making quality products for over 100 years, it appreciates that the color story goes hand in hand with creating a superior product. Whether the color draws inspiration from an ingredient, a tropical escape or just a traditional favorite hue, adding a color story to any space can spark creativity.

The KitchenAid 2021 Color of the Year, Honey, is currently available in the K400 Blender and Artisan Series 5 Quart Tilt-Head Stand Mixer.

It is time to put positivity in the spotlight and shine a light on the connections that food and home provide. Are you ready to bring a little honey into your kitchen?