Whole Foods 2022 Food Trends celebrate a vibrant life

For food lovers, the announcement of the Whole Foods 2022 Food Trends is a welcome treat. While it can be hard to predict which foods and flavors will entice people’s interest, the Whole Foods team seems to have a crystal ball to the tastiest, most innovative and totally craveable food choices that will fill the home kitchen. Hungry to see what’s on this year’s list?

Looking back at previous year’s food trends, Whole Foods seems to have its finger on what people want. From global flavors to plant-based food, this annual list represents not just what food can be but also what people want food to be.

Just like shopping at Whole Foods itself, the food in the basket is just part of the conversation. The brands represent conscious shopping, which appeals to consumers who want companies who are making an impact beyond tempting the taste buds.

What is on the Whole Foods 2022 Food Trends list?

Similar to previous lists, the Whole Foods 2022 Food Trends list looks at categories and certain offerings that fit into that theme. While some of these ideas have been brewing in the food world, highlighting specific offerings can spark people’s interest. And, in turn, that first bite can lead them to try other options within the category.

The Whole Foods 2022 Food Trends include the following:

• Functional Fizz
• Seize the Sunflower Seed
• Buzz-Less Spirits
• Hibiscus Is Happening
• Moringa’s Moment
• Reducetarianism
• Grains That Give Back
• Turmeric Takes Off
• You Do Yuzu
• Ultraurban Farming

To celebrate the announcement, Whole Foods is offering a curated box of items that celebrate these food trends. Included in the box are the following:

• Functional Fizz: Poppi Strawberry Lemon Prebiotic Soda
• Seize the Sunflower Seed: Fix & Fogg Oaty Nut Butter
• Buzz-Less Spirits: Greenbar Distillery Lavender Bitters & Soda Non-Alcoholic Cocktail
• Hibiscus Is Happening: Ruby Hibiscus Unsweetened Water
• Moringa’s Moment: Kuli Kuli Daily Green Boost with Moringa & Supergreens
• Reducetarianism: EPIC Provisions 100% Grass-Fed Bison, Uncured Bacon and Cranberry Bar
• Grains That Give Back: Annie’s Organic Shells & White Cheddar with Whole Grains
• Turmeric Takes Off: 365 by Whole Foods Market Golden Chai Granola
• You Do Yuzu: Acid League Pink Peppercorn Honey Yuzu Vinaigrette
• Ultraurban Farming: Gotham Greens Salad Toppers Seeds and a coupon for a free Gotham Greens product at Whole Foods Market

The Whole Foods Market Trends Discovery Box featuring the curated items will be available for a limited time. It can be purchased for $30 (but it contains a $50 value).

Which Whole Foods 2022 Food Trends build on the familiar?

Looking at the specially curated Whole Foods box, a few of the items represent brands that many people know and love. EPIC Provisions has been a leader in the jerky industry. That brand’s flavors and textures have long stood out in the sea of sameness.

The choice to showcase the flavor of bacon and cranberry is a smart one for this box. The tartness of the cranberry and the richness of the bacon play off each other well. More importantly, that single bar is is hearty and satisfying in a way that other brands have not captured.

Also, Annie’s has long been a pantry staple with families. While many people are familiar with the brand, this inclusion proves that the purpose behind a company is equally as important as the product in the box. When faced with many options on the shelf, brands that align with people’s ethos can earn a loyal customer.

Looking at the long list, the food and flavors blend the familiar and new. Many people appreciate the health benefits of turmeric, yet this choice takes the conversation in a different direction. From flavorful beverages to appreciating where food comes from, Whole Foods seems to cover it all in this list.

Offering this specially curated Whole Foods 2022 Food Trends box is a smart choice. More importantly, it should spark a conversation beyond the box. Enjoying that first taste might bring people back to order again and again, but it is more than just that purchase. It is an invitation to explore food and flavor beyond the normal. Sometimes that little push can start a food adventure that is quite satisfying.

What do you think of this Whole Foods 2022 Food Trends list? Which food are you most excited to try?