Ruffles Spicy Dill Pickle takes bold flavors one step further

Ruffles continues to encourage everyone to own their ridges. While celebrities and NBA players can make a splash when it comes to celebrating their uniqueness, the flavor that the concept brings to everyday life is even more important. Isn’t it time to put the best foot forward and dig into a bag of the new Ruffles Spicy Dill Pickle?

Flavor innovation is always part of the Frito-Lay brand. While people continually crave the Flamin’ Hot variety of snacks, that iconic heat is more than just spicy for spicy sake. Beyond the telltale colorfully, tinged hands, the heat offers some versatility.

While there have been cheesy versions of the bold heat, the Ruffles Spicy Dill Pickle could be the hit of the summer. Although many people cannot get enough of the briny flavor on chips, this version lends itself the ultimate snacking experience.

Of course, many people will want to open a bag and dig into the pickle goodness, but there is more to this flavor. As many people have come to love, adding chips to a burger is quite satisfying. Just think about this flavor on a burger. It will be the heat and savory note that could become a signature dish.

And, since there is no reason why any crumb should go to waste, think about the Ruffles Spicy Dill Pickle with chicken. While the chips could be served with that chicken sandwich, why not turn those crumbs in the bottom of the bag into a coating for chicken.

A Ruffles Spicy Dill Pickle coating for chicken could make everyone hungry for more. Forget brining that chicken for hours, this recipe idea is a simple, flavorful option that works on a sandwich, chicken tenders or even some wings.

How is Jayson Tatum showing his love for Ruffles Spicy Dill Pickle?

As Ruffles Chip Deal athlete, Jayson Tatum has touted his love of the ridges. While his signature flavor, Ruffles Flamin’ Hot BBQ, brings that tangy heat, there is another item that has basketball fans running to get their piece of food culture.

Fans have a chance to win a pair of Air Jordan XXXVI ‘Ruffles’ Player Exclusive sneakers. As Stacy Taffet, senior vice president of marketing, Frito-Lay North America shared, “Our Chip Deal athletes, like Jayson, embody our brand motto, owning their ridges in all aspects of life – and these shoes depict the boldness and playfulness that’s become synonymous with owning your ridges.”

In an effort to bring together food, sports and culture, these types of promotions encourage fans to showcase not only their love of a great snack but their connection to sports and other fans. Sparking a flavorful conversation always satisfies.

For more information on how to win a pair of the Jordan XXXVI Player Exclusives, check out the specially marked Ruffles packages for more details and how to enter.

The Ruffles Spicy Dill Pickle is available at various retailers for a limited time. Check with stores for pricing and availability.