After a warm welcome at the door, there is an iconic sound that instantly gets heads turning at Chili’s. From the punch of sour pucker to the smooth tequila, a Chili’s Margarita always delivers perfect refreshment. For this year’s National Margarita Day celebration, that signature cocktail gets the Lifetime special treatment, and the story is mesmerizing.
Chili’s understands that storytelling is woven into its brand. A plate of baby back ribs instantly gets people humming. Even the sizzle from those fajitas gets people talking about the first time they placed that order.
When it comes to Chili’s Margarita, it is more than the signature sour or the shake from that iconic Presidente shake. It is about wanting to enjoy a cocktail, have some laughs, and make it an epic night at Chili’s.
This year, the restaurant experience is getting the Lifetime special treatment. While it is far from an expose, this feel-good tale will be the spark to have a long-lasting love affair with a satisfying sipper.
Staring Maria Menounos and Taye Diggs, “I’ll be Home for National Margarita Day” will premiere on Wednesday, February 19 at 10 p.m. ET. The 15-minute original television event has all the elements that people have come to expect from a Lifetime movie.
As George Felix, Chili’s Chief Marketing Officer, said, “Lifetime is known for its beloved, iconic holiday programs, so there is no better partner to finally give National Margarita Day the attention it deserves. What better way to celebrate than with the holiday’s biggest television event and Chili’s signature margaritas.”
Both star and executive producer of the project, Maria Menounos said, “A few of my friends call me ‘Margamarita,’ and my husband and I are known frequenters of our hometown Chili’s, so this was the role of a lifetime bringing the fandom of Chili’s iconic margaritas to the silver screen.”
While National Margarita Day might not have the hype of other holidays, Chili’s is going all in to celebrate the classic cocktail. After watching the Lifetime event, everyone can head to their location restaurant to celebrate on margaritas on its special day or any day.
For February, Chili’s has several specialty cocktails on the menu. On February 22 only, the Tequila Trifecta will be $5. Featuring Jimador Silver Tequila, 1800 Reposado, and Jose Cuervo Gold, the combination of the three tequilas with the signature sour packs a mighty punch. But, unlike some swanky speakeasy counterparts, this cocktail is far from overpriced.
Additionally, the February Margarita of the Month, StrawEddy Margarita, features Deep Eddy Lemon Vodka, strawberry puree, and house-made signature sour. The sweet and tart flavor is perfect for the season. The monthly flavor variations have proven to be quite successful for Chili’s.
From National Margarita Day to another Friday, Chili’s is always shaking up a satisfying margarita. Just like that warm welcome at the door, that first margarita sip is like saying hello to an old friend.