While those Goldbears might be the most iconic treat from the legendary Haribo, the gummi brand’s Twin Snakes add an extra serving of fun to every bite. From pulling them apart to combining flavors, the variety in every handful makes the candy an eating adventure. With the new Tropical flavor, the brand heads to the islands and everyone is hungry for another taste of the sweet and sour escape.
As the iconic gummi brand, Haribo understands that there is a careful balance between delivering its classic, favorite candies and pushing the brand into innovative ways. While many fans will happily run to try a new flavor or shape, the new food item needs to fit within the company’s core products. Adding items without a purpose will devalue the highly regarded company.
Recently, Haribo redesigned its Starmix to include two highly coveted shapes/flavors. While that mix is about the visual fun and fun flavor combinations, the Twin Snakes have always been the gummi shape that invites people to showcase their favorite way to enjoy the duality flavor. Whether it is peeling them apart and twisting them back together or enjoying each side individually, the gummi candy brings an extra serving of fun in every bag.
With the new tropical flavor, it is about infusing a food trend without losing sight of what Haribo does best. As Seth Klugherz, vice president of marketing at Haribo of America, said, "We know our fans will always love the classic Haribo Goldbears flavors, but we want to bring them childlike happiness in fresh and exciting ways too. Tropical flavors bring that sense of fun that our brand is known for, and with 35% of U.S. consumers saying they're more likely to try a candy if it has tropical flavors, we knew this was the perfect moment to introduce a vibrant and playful twist to our fan-favorite treats."
The Tropical Twin Snacks, the flavors are: Mango and Sour Lime, Sweet Paradise Punch and Sour Pineapple, and Sweet Passion Fruit and Sour Tangerine. While the juicy, fruit flavor is clear, it is the smart choice of the sour fruit component that makes these pairings successful.
For example, pineapple is a classic in the Haribo line, but the sour pineapple has just the right amount of tanginess to make that flavor punchy. Given that the Sweet Paradise Punch has all the fruitiness, it is a lovely contrasting note. In some ways, it makes that fruity sweetness even more pronounced.
Since many people love combining gummies, the mango and sour lime with the sweet passion fruit and sour tangerine is a must try. It captures that vibe of sitting on a sunny beach with a warm breeze. There is not a care in the world.
And, for people who like to add a little fun with their sweetness, add that mango and sour lime Twin Snakes to a mango margarita or even a mangonada as a garnish. Even adults appreciate a little fun in their day.
The Tropical Twin Snakes as well as Goldbears Tropical are available in stores now. Check with retailers for availability and pricing.