Cheetos Salsa con Queso is back with another Deja tu Huella moment

Cheetos Salsa con Queso and Deja tu Huella
Cheetos Salsa con Queso and Deja tu Huella / Cheetos

Any Cheetos lover appreciates that the iconic snack food can leave its mark. Expanding on its Deja tu Huella program, the fan favorite flavor, Cheetos Salsa con Queso is back, and more ambassadors are ready to make flavorful, impactful change.

While snack food is fun to eat, it can be more than just another bowl of crunchy satisfaction. Favorite flavors, creative pairings, and even that telltale “Cheetle” handprint can start a conversation.

At the same time, people want to eat good tasting food. Sometimes a particular offering just hits in a special way. When the bag disappears from the shelf, people have a craving that needs to be satisfied.

For the next chapter in its Deja tu Huella program, the Cheetos Salsa con Queso is back. It is the popular flavor that captures all the salsa ingredients into that crunchy snack. From the slightly tangy sweet tomato to the slightly acidic lime to the spicy chili, it is as if the salsa flavor was baked into that Cheeto.

While many people will be running to purchase a bag of Cheetos Salsa con Queso from the store, its return has another element beyond snacking satisfaction. The Deja tu Huella program has encouraged all people to find innovative, creative ways to leave their mark. While some celebrities have lead the conversation, other brand ambassadors have fostered conversations as well.

Speaking about the latest program, Tina Mahal, senior vice president of marketing at PepsiCo Foods North America said, “As a brand that's dedicated to uplifting the Hispanic community, we're proud to continue the important Deja tu Huella program. All it takes is one talented and determined person to make a meaningful impact, and the Deja tu Huella Ambassador program provides much-needed visibility and funding to help make lasting change."

While many people will hope to earn the ambassadorship, it is more than just one person’s voice. As PepsiCo has shown over the past several years, celebrating community and culture is vital to its brand. Uplifting the Hispanic community is just one aspect to this widespread effort.

Cheetos fans might know that the flavor is a “thing,” but the food community can leave a mark in their own unique way. Ready to make that flavor statement?