The highly anticipated Wendy’s Frosty Fusion and Frosty Swirls have an official launch date. The iconic quick service restaurant dessert gets a big flavor upgrade. Ready grab that spoon and dig in?
In the quick service restaurant world, each brand has a signature item. While Wendy’s has touted its Made to Crave menu and its square burgers, the Frosty is the food that no one can ever replicate. That luscious, frozen dessert is the perfect balance between an ice cream and a milkshake. It is uniquely Wendy’s.
While the QSR brand has launched limited time Frosty flavors, the newest offerings, the Frosty Fusion and Frosty Swirls, expand the dessert exponentially without a lot of effort. It instantly makes Wendy’s a force in the sweet offerings. When other machines might not be as reliable, these food items can take over the market.
As Lindsay Radkoski, U.S. Chief Marketing Officer for The Wendy's Company said, "Frosty has been on Wendy's menu for 55 years and is one of the most iconic frozen treats in American culture. We're expanding on our beloved Frosty so when a sweet tooth strikes, the choice is easy for consumers: It's Gotta Be Wendy's. We know consumers are always on the lookout for new flavors and ways to customize their order with sauces and mix-ins. We can't wait for everyone to experience even more ways to enjoy our iconic Frosty!"
What food brand collaboration will make the Wendy’s Frosty Fusion an instant hit?
Arriving in restaurants on May 12, the Wendy’s Frosty Fusion will come in three flavors, Pop-Tarts Strawberry Frosty Fusion, Oreo Brownie Frosty Fusion, and Caramel Frosty Fusion. These offerings celebrate the contrasting textures that people crave in this style of frozen dessert.
The Pop-Tarts Strawberry Frosty Fusion is a first for the popular toaster pastry. While people have frozen that treat, it is the first time that the Pop-Tarts have been a mix-in for a QSR brand. The combination of strawberry sauce, strawberry-flavored Pop-Tarts Crunch Poppers pieces, and the Frosty will be a summer must have. This concept will solidify the Fusion as a frozen dessert contender.
The Oreo Brownie Frosty Fusion is a more classic offering. The combination of desserts will appeal to chocolate lovers. Hopefully, the ratio of pieces to frozen dessert is on point.
Lastly, the Caramel Frosty Fusion includes crunchy toffee pieces and caramel sauce. This flavor will be the sweetest of the trio.
Get a taste of Wendy’s Frosty Swirl first.
Arriving in restaurants on April 15, and via the Wendy’s app on April 11, the three flavors of Frosty Swirls will have people hungry for the first spoonful. The flavors are Strawberry Frosty Swirl, Caramel Frosty Swirl, and Brownie Batter Frosty Swirl. In a way, the Thin Mints Frosty were a preview of this concept.
Looking at these three flavors, the Strawberry Frosty Swirl will be the most successful because it is unique. Hitting that fresh, sweet fruity flavor contrasting the creamy frozen dessert feels nostalgic. There is something delicious about simple, classic flavors.
The sweetest of the trio will be the caramel Frosty Swirl. People cannot get enough of the combination of vanilla and caramel.
Lastly, the Brownie Batter Frosty Swirl is a top choice for chocolate fans. It is rich, decadent and the best pairing with those Hot and Crispy Fries.
Could another quick service restaurant start a frozen dessert war? Only time will tell, but right now Wendy’s Frosty Swirl and Fusions are the cream of the crop.