Do the doorbell dance: Pizza Hut & NFL Draft partnership kick-off


Get ready to do the happy dance when Pizza Hut pizza arrives at the door. During the NFL Draft, Pizza Hut kicks of its Official Pizza Sponsorship.

Pizza and football are a winning combination. As the Official Pizza Sponsor of the NFL, Pizza Hut is kicking off the partnership at this year’s NFL Draft. With the 2018 Draft held in Dallas, the pizza giant is ready to make this kick-off bigger, just like everything in Texas. It’s time to roll out the red pizza carpet.

The first big announcement is that Julu Smith-Schuster is the pizza company’s Red Carpet social media correspondent. The “Doorbell Dance” campaign showcases how everyone gets excited when the pizza arrives. Who hasn’t had the whole family race to the door to grab those hot pizzas?

Pizza Hut & NFL Draft partnership kick-off celebration, photo provided by Pizza Hut

Pittsburg Steelers’ wide receiver, Smith-Schuster, showcases his own Doorbell Dance moves in this video. Everyone can get into the pizza celebration. Football fans and pizza fans can share their best Doorbell Dance on Instagram with the tag #PizzaHutHut.

Epic Doorbell Dances are just the start of the pizza-inspired football fun. All restaurant locations will offer the “NFL Draft Box.” This pizza special features “two medium pizzas, order of wings and breadsticks.” This huge spread will keep football fans fueled up during all the NFL Draft rounds.

Since the NFL Draft is such a momentous occasion for the players, teams and fans, Pizza Hut is celebrating one specific Draft pick. The 78th pick, which happens to be the third round, 14th pick (i.e. the “Pi Pick, 3.14”) will get free pizza for a year. Also, that pick will be invited to a pizza party in his new team’s city.

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For football fans, the annual Draft is the kickoff to a new NFL season. The pizza giant understands that fans’ eagerly anticipate the upcoming season as new players join their favorite team. According to Pizza Hut’s Chief Marketing Officer, Zipporah Allen, the company wants to help fans celebrate. “From inviting fans to show off their best doorbell dance for a chance to win some great prizes to recognizing the Pi Pick draftee, we want Pizza Hut to help feed the passion and excitement fans have for their favorite teams.”

This brand partnership should be a huge win for both companies. Pizza and football are a classic combination. Whether it is the halftime meal of choice or a post-game celebratory meal, pizza has broad appeal. It will be interesting to see how the brands leverage this partnership. From player promotions, like the Draft promotion, to team specific promotions, there are many opportunities for the partnership going into the upcoming NFL season.

Related Story: Official pizza sponsor of the NFL announced

Are you ready for some football and pizza? The NFL Draft and Pizza Hut are gearing up for the upcoming NFL season. Get your Doorbell Dance ready, the pizza ordered and your favorite team gear laid out. Just maybe, those epic dance moves could be your next team victory celebration.