JELL-O Play encourages you to play with your food


Don’t listen to mom. JELL-O Play wants you to play with your food. Are you ready to embrace the jiggle, wiggle food fun?

There’s always room for JELL-O, right? Now, there’s definitely room for the gelatin dessert because it has become a toy. JELL-O Play makes playing with your food completely acceptable.

The concept behind this product launch is for everyone to “Think it. Make it. Eat it.” When people, especially kids, are engaged with food, they are more willing to eat it. Anyone who makes foods is invested in that product. Even if it isn’t the best meal, that person wants to eat the food because it came from her own hand.

JELL-O Play, photo provided by JELL-O

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More importantly this play food is encourages kids to create. More recently, kids, and even families, have lost that inspiration to just play. As electronics take over people’s lives, kids have lost sight of bringing what’s in their mind to the real world.

According to Katy Marshall, Marketing and Sales Lead of Springboard, “the new Kraft Heinz platform dedicated to nurturing, scaling, and accelerating growth of disruptive food brands, including JELL-O Play, JELL-O Play is a toy you can eat. There are no rules to what you can make when you let your creativity out of your head, onto your plate, and into your mouth.”

JELL-O Play, photo provided by JELL-O

These gelatin molds come in various shapes and themes. From building blocks to cookie cutters, this Build & Eat Kits let kids’ imaginations come alive. Just like their favorite building blocks and toys, these molds can turn afternoon snack time into creative play. Just make sure that there are a few napkins nearby to keep sticky fingers off the table.

While people can debate their likes and dis-likes of gelatin, this idea is a creative one. Gelatin has been around forever and can seem a little boring. Who hasn’t passed over that gelatin mold with fruit at the end of the buffet table? By re-introducing it in an engaging, fun way, JELL-O is building a new audience for its iconic product.

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Are you ready to try some JELL-O Play? Mom can’t yell at you for playing with this food.