Super Bowl LIV Commercials: Are women making their voices heard?

Missy Elliot and H.E.R in Pepsi Zero Sugar Super Bowl LIV commercial, photo provided by Pepsi
Missy Elliot and H.E.R in Pepsi Zero Sugar Super Bowl LIV commercial, photo provided by Pepsi /

As more Super Bowl LIV commercials are revealed, one big trend seems to be taking over the promotions. Is it the year of the woman?

While the big plays and ultimate winner is the reason for the Big Game, many people are focused on the Super Bowl LIV commercials. For some people who wouldn’t know the 49ers from the Chiefs, the commercials (and half-time show) are the reason to watch. As some of the commercials are revealed, one trend seems to be taking over. Are women having their Super Bowl moment?

Every year, a brand wants to be the talk of the Super Bowl. Whether it is the biggest celebrity appearance, the most creative ad or the heartfelt connection, the talked about commercials are the goal. While no one wants negative reactions, the goal is to be remembered. Why else would brands spend all that money for just a few seconds.

While there will be surprises on February 2, a few commercials, or the premises of the commercials, have been revealed. From MC Hammer and Cheetos to Rick and Morty and Pringles, there will be big pop culture moments to capture everyone’s attention.

Still, two big commercials are female centric, and that concept could be a big trend. Pepsi announced that Missy Elliot and H.E.R would be the stars of the Pepsi Zero Sugar commercial. While details have not been revealed, it is refreshing to see two, strong women driving the brand’s commercial.

In a way, Pepsi is making women the story of Super Bowl LIV. The half-time show features Jennifer Lopez and Shakira, two of the world’s best-selling female artists.

Highlight strong, successful women shows that women deserve a spot on sport’s biggest stage. It isn’t just a man’s domain. It is time for the women to make their presence known.

Avocados from Mexico is featuring actress and pop culture icon, Molly Ringwald, in their commercial. While this spot will have the brand’s classic humor, it is good to see a woman drive the message. Granted the “tiara” might be a little stereotypical, the message is best when coming from a woman.

While other brands rely on the tried and true formulas that work for them (Doritos highlights Lil Nas X in its newest offering for the Doritos Remixes), it is good to see other brands highlighting women. Given that many women are the main purchasers, it is smart to appeal to the people who often buy the products.

Hopefully, more brands will find a way to highlight strong, powerful, successful women in campaigns, not just Super Bowl LIV commercials. If consumers respond positively, then the change is more likely.

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What Super Bowl LIV commercials are you most excited to see? What Super Bowl commercial do you remember best?