Pepsi gives music fans more access to the Super Bowl LVI Halftime Show

As anticipation grows for the “most watched 12 minutes in music,” Pepsi has just revealed a new way for fans to immerse themselves in the music extravaganza. Now, that smart device holds the key to exclusive content that people will want to see and hear over and over again.

While football fans might be dissecting each pass, run and tackle, many people watch the Super Bowl for the spectacle. Although the commercials bring the laughs, the halftime show is the time when everyone gathers, puts down the plate and is mesmerized by the performance on the stage.

Over the years, the various performers have changed the expectations for that performance. From descending from the dome to synchronized dancing, the performance is not smoke and mirrors. It is a production that showcases music carries a tune that can bring people together.

What is the new Pepsi Super Bowl LVI Halftime Show mobile app?

To build excitement for the upcoming Super Bowl LVI Halftime Show, Pepsi has launched a mobile app that is available for pre-order. Included on this free app are exclusive content leading up to the performance as well as “complementary experiences during the show itself. ”

While there are many winnable incentives and exclusive content that will drive people to download the app, it is more than the chance to win that is reason to have this experience in your hands. This expansion is another way that Pepsi proves it is and always will be woven into the collective experience.

Recently, Pepsi has affirmed its commitment to helping emerging artists in the music industry. That longstanding connection is more than just incorporating a beat into a promotion. It is an example that music, culture and Pepsi are connected. Whether it is a song, a piece of art or even a fashion choice, everything is interconnected.

Instead of doom-scrolling another social media feed, push play on an experience that brings a little extra excitement. The clock is ticking to the Pepsi Super Bowl LVI Halftime Show and it is time to get ready.