J Balvin makes his mark on a new Cheetos campaign

While everyone knows the telltale sign of a Cheetos fan is the infamous Cheetle finger tips, J Balvin joins the iconic Frito-Lay snack brand to make a different mark on community and culture. Even if you do not speak Spanish, everyone can Deja tu Huella.

Even though bold flavors and humorous Super Bowl commercials often get the hype, Cheetos appreciates that it is the community of fans which makes its snack brand iconic. Finding that connection beyond the snack bag is vital to its longevity.

When Cheetos began its Deja tu Huella campaign, some people might have had difficulty pronouncing the Spanish words. But, it is not about the ability to make the perfect “ll” sound. It is about appreciating who you are, how you make a difference, and how you make your mark in everything that you do. Those notions cross cultures, languages, and boundaries.

J Balvin gets his fingertips on Cheetos’ Deja tu Huella campaign

When a J Balvin song plays, no one is sitting down. In recent years, the talented entertainer has taken over the charts with his numerous hits. Now, he is making his mark with Cheetos.

J Balvin is the latest artist to get his “fingertips” sponsored by the Frito-Lay snack brand. While the humorous moments from the campaign will get people laughing, it is more than just those brightly orange colored hands that are making their mark.

As J Balvin said, “As a longtime fan of the Deja tu Huella campaign, it means a lot to me to team up with Cheetos to give back to the community that has given me so much throughout my career. There are so many incredible people out here inspiring change and showcasing the beauty of our Latino culture. It's about breaking barriers and pushing boundaries for the next generation. I'm honored to join Cheetos in supporting their campaign and share with others who are destined to leave a mark in their own unique way."

While one person will be the new Deja tu Huella ambassador, the concept is not just about a single person. It is a celebration of the Latin culture, how it influences culture, and how it creates community. In a world where divides seem to be deepening like chasms, making a connection is vital.

Of course, some people will just want to see new flavors on the shelf. In some ways, those flavor expansions happen because of these community driven efforts. The Cheetos Salsa con Queso would not happen but for this campaign.

With the Deja tu Huella campaign’s success, could another community focused concept be on the horizon? After all, every culture can find a way to make its mark.