While the Tampa Bay Buccaneers raised the Lombardi Trophy, the best Super Bowl LV commercials looked to capture the attention of viewers. Even if you didn’t correctly count all the Mountain Dew Major Melon bottles in that Super Bowl commercial, many commercials delivered big celebrities, funny moments and something even more. Was there one word that seemed to sum of the theme of best Super Bowl LV commercials?
From the opening of the broadcast to the final piece of confetti landed on the ground, there seemed to be a focus on nostalgia. At the same time a hope for a return to those happier moments. In many ways, the laughs combined with the nostalgia had everyone hopeful that life is going to be better.
In some ways, the universal themes seemed to tie all the commercials together. Although some brands stepped back from the big stage, many of the commercials found the right balance. It wasn’t time for the big gag. Even though Brady won yet another Super Bowl ring, the commercials had a slightly different tone.
Famous faces brought poignant messages in the best Super Bowl LV commercials
From Marshawn Lynch and NFL Legends talking about night before the Super Bowl with their Frito-Lay snacks to Michelob Ultra and its iconic athletes showing their happy, the underlying message out-shined the celebrity. In some ways, that concept is what people needed right now.
For example, in the Guinness commercial with Joe Montana, the brand raises the question, what does it mean to be the GOAT? While that title often focuses on athletes, every day people can have that moniker, too.
At the same time, poignant moments were mixed with laughter. M&M’s and its “Come Together” message with Dan Levy was a great example. Sure, the tongue and cheek humor brought the giggle, but its concept captured what many people are feeling. Don’t you want to have that moment where we all can share that bag of M&M’s together again, no matter the reason?
Even as Bud Light Seltzer Lemonade found a way to make light of the old phrase, when life gives you lemons. No one would say that it was easy to find a way to make last year more tolerable and find the silver lining. Still, people are hopeful that there will be better times ahead. Hopefully, no more falling lemons this year.
While Uber Eats used Wayne’s World Shameless Manipulation to encourage people to Eat Local and Cheetos Crunch Pop Mix used the iconic Shaggy song to bring together Mila Kunis and Ashton Kutcher in its “It wasn’t me,” those ideas still go back to that idea of nostalgia. Even after 20 years, that Shaggy song is still part of the pop culture collective. In some ways, that idea is what unites everyone even though people might be physically distant.
In the end, the Anheuser-Busch commercial might have said it best.
Whether you say “Let’s Have a Beer,” or another phrase, people’s spirit and commitment to help each other transcends life’s most difficult moments. From embracing a moment of nostalgia or just looking forward to having that big Super Bowl party next year, there are plenty of reasons to be hopeful for a better 2021.
What are your picks for the best Super Bowl LV commercials? Did anyone really miss the mark?